Michael founded tennis Brothers together with his wife Liz in 2015. It all started with a single Instagram account. 24 month later tennis Brothers has now a blogging platform, You Tube channel & is also represented via Twitter, Snapchat and Facebook. It is now one of the biggest junior tennis social media influencer account in the world creating more then 400.000 impressions per month.
Michael is a regular blog contributor on tennisbrothers.net & also advises tennis start ups as well as interested individuals on all things brand management, website design as well as digital & social media strategies. Aside from this he is also a Global Vice President of Digital Marketing at SAP Hybris.